Local SEO

Local SEO is the practice of getting a business found for searches tied to a place — the map pack, 'near me' queries, and location pages. It's about winning the customer who's ready to walk in or call today.

Local SEO is the practice of getting a business found for searches tied to a place: the map pack at the top of a “near me” result, a Google Business Profile, and the location pages on your own site. The intent behind these searches is unusually high — someone looking for a service “near me” is often ready to call or visit that day.

Winning it comes down to a few consistent things: a complete, accurate business profile, the same name, address, and phone number everywhere they appear, genuine reviews, and pages that make it obvious what you do and where. It’s a distinct discipline from ranking for national keywords, because the map has its own rules.

We cover the playbook in local SEO: winning the map, set against the wider shift in search is splitting into three.

Quick recall

What is local SEO? Getting found for place-based searches — the map pack, “near me”, and location pages.

Why does it matter? Local intent is high; those searchers are often ready to act the same day.

What moves the needle? A complete profile, consistent name/address/phone, reviews, and clear location pages.