What things cost
Typical 2026 market ranges for websites and brand identities, by who does the work, with what drives the price up or down.
- How much does a website cost in 2026? In 2026 a startup or small business website typically costs $0 to $500 on a template, $1,000 to $8,000 from a freelancer, $5,000 to $30,000 from a design studio, and $25,000 to $150,000 or more from an agency. Strategy, content, and integrations move the price more than the number of pages.
- How much does a brand identity cost in 2026? A brand identity typically costs $50 to $1,000 for a marketplace logo, $2,000 to $10,000 from a freelancer, $10,000 to $50,000 from a design studio, and $50,000 to $250,000 or more from a large agency. The difference is mostly strategy, how complete the system is, and who does the work.
- How much does a brand and website cost for a startup? For a funded startup, a brand identity plus a custom marketing website from a design studio typically costs $15,000 to $70,000 in 2026 and takes six to twelve weeks. Freelancers can do both for less, often $4,000 to $15,000, while agencies often quote $80,000 or more. Doing both together usually costs less than doing them separately.
Tell us what you're building. We'll tell you how we'd approach it.
