Page speed

Page speed is how quickly a web page loads and becomes usable. It's one of the highest-leverage things on a site: faster pages keep more visitors, convert better, and rank higher.

Page speed is how quickly a page loads and becomes usable — not just when the first pixel appears, but when a visitor can actually read and act. It’s one of the highest-leverage properties a site has, because every extra second measurably loses people: bounce rate climbs and conversions fall as load time grows.

Most slowness is self-inflicted: oversized images, heavy third-party scripts, and framework bloat that ships far more than the page needs. The fixes are unglamorous but reliable — compress and right-size images, cut scripts that don’t earn their weight, and serve pre-built pages. Speed isn’t a setting you switch on at the end; it’s the result of restraint throughout the build.

Google formalises part of this as Core Web Vitals, and a static site starts most of the way there. See how we build for it in clean, fast, found.

Quick recall

What is page speed? How fast a page loads and becomes usable for a visitor.

Why does it matter? Slower pages lose visitors and convert worse, and speed is a ranking factor.

What usually slows a site down? Oversized images, heavy third-party scripts, and framework bloat.