How we work with Sydney teams
Your afternoon in Sydney is our morning, so calls and reviews sit in the second half of your day. We finish several hours after you do, so feedback sent in your afternoon is often acted on before you are back at your desk.
What Sydney buyers expect
Sydney is the largest startup market in Australia, strong in fintech, SaaS, and proptech, and many companies here sell into the US early. The brand has to work for an American buyer as well as a local one, which usually means plainer copy and pricing in more than one currency.
Where we would start
With a homepage an American buyer understands at a glance. We take out local shorthand, lead with what the product does and for whom, and put proof that travels (customers, results, security) near the top, so the same site works for a buyer in Sydney and one in San Francisco.
Homepage clarity checker →