How we work with Toronto teams
We keep a short overlap window in your morning for calls and run the rest asynchronously in Figma, Slack, and shared docs. Because we are ahead of Toronto, feedback you send at the end of your day is acted on overnight, so the work moves while you sleep instead of waiting on one time zone.
What Toronto buyers expect
Toronto is the largest tech hub in Canada, strong in fintech, AI, and enterprise software, and most companies here sell into the US early. The brand and site have to compete with well funded American companies from the first day, in front of buyers who will not make allowances for a smaller home market.
Where we would start
With the US buyer. If most of the pipeline will come from south of the border, the brand, the pricing and the proof on the site need to read as a credible choice next to American competitors. We set that bar first and design the site to meet it, rather than adapting a local site later.
Homepage clarity checker →