How we work with New York teams
We keep a short overlap window in your morning for calls and run the rest asynchronously in Figma, Slack, and shared docs. Because we are ahead of New York, feedback you send at the end of your day is acted on overnight, so the work moves while you sleep instead of waiting on one time zone.
What New York buyers expect
New York startups sell to finance, media, retail, and enterprise buyers who have seen every polished pitch. The site has to hold up in front of a procurement team and still say plainly what the product does. For fintech, insurtech, and B2B software that means proof up front: named customers where you can, a real security page, and pricing or a clear way to get it.
Where we would start
With the first screen. A New York buyer decides in seconds whether you are a serious vendor, so we rewrite the headline until it names the product and the customer, then put the proof a procurement team asks for (customers, security, pricing) one scroll away instead of behind a demo form.
Homepage clarity checker →