Wix suits a small catalogue sold alongside a brochure site, and its drag and drop editor is easy for anyone. A custom store you own costs more to build but has no monthly plan, handles larger catalogues and complex offers, and loads faster. Choose Wix to start small, own the store when selling is the business.
| Wix eCommerce | Custom store you own | |
|---|---|---|
| Up front | $0, templates included | A one-time build, typically $10,000 to $40,000 from a studio |
| Monthly plan | $29 to $159 billed yearly (Core to Business Elite) | No platform fee, only hosting |
| Payment fees | Wix Payments or a supported gateway | Any gateway you choose, no platform cut |
| Offers and loyalty | Basic coupons, more through apps | Free gifts, buy X get Y, bundles, loyalty, referrals built in |
| Speed | Heavier pages, editor scripts on every page | Only the code the store needs, so pages load fast |
| Who owns it | Wix, sites cannot be exported | You own the code, data and design outright |
A café selling gift cards, a studio selling a few prints, a consultant selling a workbook: when the store is a small part of a simple site, Wix is quick and affordable. Anyone on the team can edit it.
Wix sites cannot be exported, so leaving means rebuilding. Larger catalogues with many variants get slow to manage, and offers beyond simple coupons need apps. Page weight from the editor makes Core Web Vitals harder to pass on mobile, which affects both search rankings and conversion.
A store built for your products and offers, a proper admin panel for orders, stock and promotions, and pages that load fast on a phone. You pay once, then only for hosting and your payment gateway.
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A full online store and admin panel the brand owns outright, with no monthly platform fee
For a small catalogue and simple selling, yes. For a brand where the store is the business, with hundreds of products, variants, offers, and fast mobile pages, a dedicated platform or an owned store does more and often costs less over time.
Products and orders can be exported as CSV, but the site design and code cannot. Moving off Wix means rebuilding the storefront, then importing the product data and setting redirects from the old URLs.
At the time of writing, Wix plans that take payments start at about $29 a month on yearly billing (Core), with Business at about $39 and Business Elite at about $159. Payment processing and apps are extra. Prices vary by country, so check your local Wix pricing page.
