Moxie
An operating layer for tradable digital claims and contingent assets
- One brand that works across sports, music, and gaming
- Made owning feel like belonging, not investing
Costs
How much does a brand identity cost in 2026?
A brand identity typically costs $50 to $1,000 for a marketplace logo, $2,000 to $10,000 from a freelancer, $10,000 to $50,000 from a design studio, and $50,000 to $250,000 or more from a large agency. The difference is mostly strategy, how complete the system is, and who does the work.
Typical ranges, by who does it.
| Who does it | Typical cost | Typical timeline | Best for |
|---|---|---|---|
| Logo marketplace | $50 to $1,000 | Days | A placeholder mark |
| Freelancer | $2,000 to $10,000 | 2 to 6 weeks | Logo, colour, and type for an early company |
| Design studio | $10,000 to $50,000 | 4 to 8 weeks | Strategy plus a full identity system |
| Agency | $50,000 to $250,000+ | 3 to 9 months | Large rebrands with research and rollout |
What a full identity includes
A logo is one part. A working identity system usually covers:
- Positioning and messaging the design is built on
- A logo suite: primary, stacked, and a small mark
- A colour system with usage rules
- Typography for web and print
- A brand guide your team can follow
- Templates: deck, social, email signature
- All source files, with full ownership
Why strategy changes the price
The cheapest identities skip strategy and go straight to visuals, which is why they often look fine and say nothing. Paying for positioning first means the identity is built around what makes you different, so it lasts through the next funding round instead of needing a redo.
How 4080 Studio prices brand work
We scope brand projects to the work, starting with founder sessions on positioning. A typical identity takes four to six weeks and includes the full system and source files, and you own everything. Send us the project and we will send a quote.
Featured works
LeadNova
AI agents for profitable player acquisition and retention in iGaming
- Marketing site designed and built end to end
- Storyline homepage with a framed product video hero
- Feature pages for campaign launch, creative intelligence, monitoring, and retention
Slice
The new bank for next India
- Designed and launched in four weeks with Slice's internal engineering team
- Built as one connected journey through India, across 30+ hero iterations
- Since launch, Slice reported 2.3× revenue growth, first-year profitability, and a $100M raise
DSMT
A hands-on sound production studio and academy
- Strategy, brand identity, and website from scratch
- The studio now looks established and easier to trust
- People who once hesitated now sign up
Momentum
The institutional layer for AI-native businesses
- Brand identity and product design
- Launching soon
India Villages
An interactive map of village boundaries across India, built on Survey of India data
- Data explorer designed and built end to end
DesignTrash
A curated, opinionated index of 1,000+ design tools, with an AI stack finder
- Directory and AI stack finder designed and built end to end
Auxilia
Building scalable software systems and reliable hardware infrastructure
- New brand and website for their software and hardware work
- Empathic AI & Automation Visit site
- Sentinel HealthTech Visit site
- Layerbit Data & Analytics Visit site
- The Index of AI AI tools Visit site
- Attention Stacks EdTech Shared on request
- Sensoria Research Shared on request
- Coinshift Web3 & Crypto Shared on request
- Tayze Web3 & Crypto Shared on request
- Zee Media & Entertainment Shared on request
- NR2 Infotech IT Infrastructure Shared on request
- Elysium Creator & Media Shared on request
- Polakim Gaming Shared on request
- Auralis Web3 & Crypto Shared on request
Straight answers.
How much does a logo cost?
A logo alone costs anywhere from $50 on a marketplace to $5,000 or more from an experienced designer. A full identity, with the logo suite, colour, type, and guidelines, starts around $2,000 from freelancers and typically runs $10,000 to $50,000 from a studio.
How much does a rebrand cost?
A startup rebrand covering strategy and identity typically costs $10,000 to $50,000 with a studio, more if the website is redesigned at the same time. Large company rebrands with research and rollout across many products often exceed $100,000.
Is a cheap logo worth it?
For a test or a side project, yes. For a company that will raise, hire, and sell on its brand, a cheap logo usually gets replaced within a year or two, so you end up paying twice.
Want a real number for your brand? Tell us where the company is and we will send a quote.
