Moxie
An operating layer for tradable digital claims and contingent assets
- One brand that works across sports, music, and gaming
- Made owning feel like belonging, not investing
Costs
How much does a brand and website cost for a startup?
For a funded startup, a brand identity plus a custom marketing website from a design studio typically costs $15,000 to $70,000 in 2026 and takes six to twelve weeks. Freelancers can do both for less, often $4,000 to $15,000, while agencies often quote $80,000 or more. Doing both together usually costs less than doing them separately.
Typical ranges, by who does it.
| Who does it | Typical cost | Typical timeline | Best for |
|---|---|---|---|
| DIY and templates | $500 to $2,000 | 1 to 2 weeks | Pre-seed, still testing the message |
| Freelancers | $4,000 to $15,000 | 6 to 12 weeks | Simple scope, founder manages the work |
| Design studio | $15,000 to $70,000 | 6 to 12 weeks | Seed to Series B, brand and site as one system |
| Agency | $80,000+ | 3 to 6 months | Later-stage companies with big rollouts |
Why doing both together saves money
When one team does strategy, identity, and website, the positioning, visual system, and site structure are designed once and used everywhere. Splitting them across vendors means paying twice for discovery, and often redesigning the site once the brand lands.
What to invest in at each stage
A rough guide:
- Pre-seed: a clear template site and a simple wordmark is often enough
- Seed: invest in positioning, a real identity, and a custom site
- Series A and beyond: extend into a design system, product UI, and content
How 4080 Studio scopes it
We start with founder sessions on positioning, design the identity from that, then build the site on the same system. Tell us where the company is and we will send a quote scoped to that stage.
Featured works
LeadNova
AI agents for profitable player acquisition and retention in iGaming
- Marketing site designed and built end to end
- Storyline homepage with a framed product video hero
- Feature pages for campaign launch, creative intelligence, monitoring, and retention
Slice
The new bank for next India
- Designed and launched in four weeks with Slice's internal engineering team
- Built as one connected journey through India, across 30+ hero iterations
- Since launch, Slice reported 2.3× revenue growth, first-year profitability, and a $100M raise
DSMT
A hands-on sound production studio and academy
- Strategy, brand identity, and website from scratch
- The studio now looks established and easier to trust
- People who once hesitated now sign up
Momentum
The institutional layer for AI-native businesses
- Brand identity and product design
- Launching soon
India Villages
An interactive map of village boundaries across India, built on Survey of India data
- Data explorer designed and built end to end
DesignTrash
A curated, opinionated index of 1,000+ design tools, with an AI stack finder
- Directory and AI stack finder designed and built end to end
Auxilia
Building scalable software systems and reliable hardware infrastructure
- New brand and website for their software and hardware work
- Empathic AI & Automation Visit site
- Sentinel HealthTech Visit site
- Layerbit Data & Analytics Visit site
- The Index of AI AI tools Visit site
- Attention Stacks EdTech Shared on request
- Sensoria Research Shared on request
- Coinshift Web3 & Crypto Shared on request
- Tayze Web3 & Crypto Shared on request
- Zee Media & Entertainment Shared on request
- NR2 Infotech IT Infrastructure Shared on request
- Elysium Creator & Media Shared on request
- Polakim Gaming Shared on request
- Auralis Web3 & Crypto Shared on request
Straight answers.
How much should a seed-stage startup spend on branding?
Seed-stage startups that invest properly typically spend $15,000 to $50,000 on brand and website together with a studio. The right number depends on how much your sales and fundraising rely on looking credible to people who have never heard of you.
Should a startup do brand or website first?
Brand first, or both together. A website built before the positioning and identity are settled usually needs redesigning once they are. Doing them as one project avoids paying for the site twice.
How long does a startup brand and website take?
With a studio, about six to twelve weeks for strategy, identity, and a custom marketing site. A focused team moves faster when the scope is tight and decisions come quickly.
Planning brand and website together? Tell us your stage and we will scope it.
