Website and brand cost calculator
What your project would typically cost in 2026 from a template, a freelancer, a design studio and an agency.
What a website costs What a brand identity costs Brand and website for startups Our studio pricing survey
Questions, answered
- Where do these numbers come from?
- They are the typical 2026 ranges from our cost guides for websites, brand identities, and both together, based on published price lists, our studio pricing survey of 100 studios, and our own quotes. The calculator narrows each range to the scope you pick.
- Why is the agency range so much higher?
- Agencies staff larger teams with account managers, strategists, and specialists, and their overheads go into the rate. That makes sense for big rebrands with many stakeholders, and is usually more than a startup needs.
- Is this a quote?
- No. It is a typical range for the scope you describe. A real quote depends on your goals, content, deadlines and the team, so treat this as a budget check before you talk to anyone.
- Does a website cost less in India?
- Day rates in India are lower than in the US or UK, so the same scope often costs less from an Indian studio. Only 5 of the 18 Indian studios in our pricing survey published a price, so compare quotes on what they include, not only the total.
Want a real number? Tell us about the project.
